"Palette" versus "Palate."

[JimHow]

So I was on the NH liquor store site this evening, and I saw the below advertisement concerning expanding your "palette."
Now, normally, I wouldn't consider this a big deal.
But I see the term "palette" used over and over again to describe "palate."
Not just here but on other wine web sites.
And as recently as this evening on the NH site.
This needs to stop.

PALETTE

pal·ette
ˈpalət/Submit
noun
a thin board or slab on which an artist lays and mixes colors.
the range of colors used by a particular artist or in a particular picture.
"I choose a palette of natural, earthy colors"
the range or variety of tonal or instrumental color in a musical piece.
"he commands the sort of tonal palette that this music needs"

PALATE

pal·ate
ˈpalət/Submit
noun
1.
the roof of the mouth, separating the cavities of the nose and the mouth in vertebrates.
synonyms: roof of the mouth, hard/soft palate
"the tea burned her palate"
2.
a person's appreciation of taste and flavor, especially when sophisticated and discriminating.
"a fine range of drink for sophisticated palates"
synonyms: (sense of) taste, appetite, stomach
"menus to suit the tourist palate"

[JCNorthway]

Good one Jim. That kind of stuff gets me, too.

[DavidG]

Don’t forget pallet. As in a pallet of wine to please your palate while mixing paints on your palette.

[JimHow]

PALLET

pal·let1
ˈpalət/Submit
noun
a straw mattress.
a crude or makeshift bed.

[DavidG]

A pallet /ˈpælɪt/, sometimes inaccurately called a skid (a skid has no bottom deck boards), is a flat transport structure that supports goods in a stable fashion while being lifted by a forklift, pallet jack, front loader, work saver, or other jacking device, or a crane. A pallet is the structural foundation of a unit load which allows handling and storage efficiencies. Goods or shipping containers are often placed on a pallet secured with strapping, stretch wrap or shrink wrap and shipped. Since its invention in the twentieth century, its use has dramatically supplanted older forms of crating like the wooden box and the wooden barrel, as it works well with modern packaging like corrugated boxes and intermodal containers commonly used for bulk shipping.

F616B5B4-0F8D-43A3-9A17-1410E9ECAD71.jpeg (22.95 KiB) Viewed 1147 times

https://en.m.wikipedia.org/wiki/Pallet

[AlexR]

The misuse of the English language is widespread.

http://www.smosh.com/smosh-pit/photos/h ... lled-signs

Alex R.

[Racer Chris]

Perhaps the sign is a play on words.

[DavidG]

At first I thought Jim was taking the NH outlet to task for ignorance. Then I realized that the picture is an ad for an art museum benefit and the wine glass is standing on an artist's palette. This was an intentional pun. My bad for assuming the worst.

[JimHow]

Ah I did not notice that. My bad.

[AKR]

Some of this is the wide spread usage of spell checkers. They can fix simple things, but not when a word is used incorrectly.

Go to any interweb chat board and just observe how many people cannot properly deploy 'lose' vs. 'loose'

And you'll observe that the NH license plate is 'Live Free or Die' not 'Live Free and Spell Properly'